Learning SEO and Backlink Building can be a long and painful task, but thanks to WordPress the learning curve has been cut way short! There are a lot of articles out there that go over the basics, but I wanted to touch on the not as mentioned subjects.

When it comes to SEO, a good interlinking system is essential. What I mean by this is how ell the site is navigatable, do all pages link back to the home page, are they interconnected with each other? One way WordPress helps this highly debated subject is through the use of one or several plugins. The one simply titled “Related Posts” is my personal favorite, but there are several that achieve the same thing. It works but drawing keywords from either your post itself or your tags, some do the category too, and displays a list of related posts based on those words. If your blog is niche specific than it should have no problems finding several. It will display these links underneath your post thereby linking that post to many others on your blog. Simply by installing this plugin, you are creating a good interlinking system every time you post.

AS important as SEO is, both on and off page, backlink building should not be considered any less important. By getting a backlink from a high page rank site, you are helping to ensure your site’s success. Again, there are many theories on which backlinks are more important than others, and I do not disagree that high PR backlinks carry much more weight, but I also believe that every backlink is a good backlink, with certain exceptions of course! Steering clear of illegal, warez, hate sites, blacklisted and the like is always a wise choice.

So how does WordPress help with backlink building? Again we shall refer to more plugins. Just like the previous ones mentioned, there are several “Related Blogs” type plugins. This time instead of displaying a link to a post on your blog, it links to other blogs. How does listing someone else’s site help me? Every time a blog is listed it sends a ping to that blog saying someone has just mentioned you with a track back to your site, essentially creating a backlink. Depending on how many you set-up, you can easily get 10-15 backlinks every time you post. That may not seem like a lot but it really adds up when you post often and considering all you did was install a plugin, it’s easy and automated backlink building!

Just having those few plugins set-up is going to dramatically increase the effectiveness of your SEO and backlink building campaigns. Remember to promote your posts not your main page and try to backlink directly to your posts when using other back linking methods. WordPress is limitless in the options it presents it’s users, and as such there will always be different opinions on which format or structure works the best. No matter what your site is about and no matter what the structure of your site is, nothing is more important than good, fresh content. New original content is what will keep the people coming back, SEO and backlink building is what will bring them there in the first place!

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