Facebook

Facebook has become the 4th most popular website in terms of traffic behind Google, Yahoo!, and YouTube. Facebook is a perfect content syndicator. It’s a social utility that connects people, to keep up with friends, upload photos, share links and videos. It also is now a tool that Social Media marketers are using to increase their presence on the internet. It’s growth has been stellar and its demographics in the 35-54 year olds have shown a 276% growth in the last 6 months of 2008 alone. The 55+ demographic is not far behind at 176%. These demographics represent a market that have much fatter wallets than the 20+ demographic and this reason alone is why if you do any marketing of any kind, you need to start using Facebook.

Social Media

Social Media consists of exciting, revolutionary and whether we realize it or not, far-reaching effects on all of our lives. It is propagated by people using online publication technologies that are highly accessible and scalable. With it people are easily able to share news, information, and content in the forms of video, text, and images. It is revolutionary in that it is highly interactive, forever changing, and extremely dynamic in providing relevant content. It is not at all like its predecessors that used the internet as an electronic brochure. Social Media’s growth is attributed to its ease of use and is reflected in its tremendous growth.

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