I’m always amazed by the amount of companies who pay lots of money to get a website built and then sit back and wait for the new business, sales leads, and sales to start rolling in automatically – and are then shocked and surprised when they don’t. Frequently they will go back to the web design company and blame them over the issue.
Of course while the business owner is berating the unfortunate web designer they have forgotten one key thing…
The web site designer is just that. A web site designer. And he has completed what he was asked to do and created a nice looking web site for the business owner. It’s very probable that what the web designer is NOT is an SEO professional! But none of that really matters as it is almost certain that it never crossed the business owners mind to check if SEO was included in the cost, or if it was included if it covered simply on-page SEO, or off-page SEO as well.
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April 11th, 2010
gooddevi
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