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	<title>Information on Computers &#187; Search</title>
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		<title>Make Use WebHostingSites.com and Optimize Your Online Business</title>
		<link>http://flyunity.net/reviews/make-use-webhostingsites-com-and-optimize-your-online-business/</link>
		<comments>http://flyunity.net/reviews/make-use-webhostingsites-com-and-optimize-your-online-business/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 14:09:08 +0000</pubDate>
		<dc:creator>gooddevi</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[domain name]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[rt]]></category>
		<category><![CDATA[Search]]></category>
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		<category><![CDATA[web hosting]]></category>
		<category><![CDATA[WebHostingSites.com]]></category>
		<guid isPermaLink="false">http://flyunity.net/?p=2312</guid>
		<description><![CDATA[Selecting the best webhosting is frustrating for many online business runners. They should never choose webhosting only based on the advertisements. Meanwhile, there are now many advertisements that offer misleading information about certain webhosting quality. People should not sacrifice their virtual assets only with bad selection of webhosting. The advertisements will usually mention about subjective [...]]]></description>
			<content:encoded><![CDATA[<div class="google_plus_one"><g:plusone size="standard" count="true" url="http://flyunity.net/reviews/make-use-webhostingsites-com-and-optimize-your-online-business/"></g:plusone></div><p style="text-align: justify;">Selecting the best webhosting is frustrating for many online business runners. They should never choose webhosting only based on the advertisements. Meanwhile, there are now many advertisements that offer misleading information about certain webhosting quality. People should not sacrifice their virtual assets only with bad selection of webhosting. The advertisements will usually mention about subjective opinions that cannot reflect the real quality of the services. It is thus essential to make sure that people consult the professional webhosting specialist that will serve real and objective reviews about various webhosting. <em><strong><a href="http://www.webhostingsites.com/">WebHostingSites.com</a></strong></em> is the place where people can find various objective reviews about webhosting for supporting online business.</p>
<p style="text-align: justify;">People can now check the online webhosting directory for getting informed with top ten list of webhosting that people can choose. The service offers the list with comprehensive reviews that will never provide misleading information about webhosting from many companies. People might think that the reviews will also contents advertisements but to make sure that they choose the best ones, they can directly compare various reviews of webhosting services to search the best one. People will be able to compare the quality as well as the price through the online site.</p>
<p style="text-align: justify;">Through the online webhosting specialist, people will easily find recommended webhosting such as <em><strong><a href="http://www.webhostingsites.com/webhostinghub.html">WebHostingHub</a></strong></em>. It provides excellent supports for all online business. People will get excellent business supports in such webhosting service. The webhosting offers affordable monthly charge that will not burden any business. For many reasons, people will choose the cheapest webhosting to reduce their production budget. However, it will be dangerous to only see webhosting based on the low price. There are many webhosting advertisements that promote only in the lowest price. The advertisements main point is only on the low monthly price. This will be troublesome for webhosting should give unending support for keeping a website operates the best performance.</p>
<p style="text-align: justify;">People need websites that will really give professional support though the monthly charge is a bit higher compared to others that offer less professional services. People will need to optimize every single components in their online business and thus to use the specialist for selecting the best webhosting will be a brilliant decision. Business efficiency is the most important case in the online business. Therefore, smart online business runners should never waste their time choosing webhosting from the any other sources. At reliable review services, <em><strong><a href="http://www.webhostingsites.com/inmotionhosting.html">InmotionHosting</a></strong></em> with high quality services is offered for the professional online business runners.</p>
<div id="seo_alrp_related"><h2>Posts Related to Make Use WebHostingSites.com and Optimize Your Online Business </h2><ul><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/reviews/significances-web-hosting-reviews/" rel="bookmark">The Significances of Web Hosting Reviews</a></h3><p>When it comes to select webhosting, people will be confused as the webhosting services are now offered by many companies online. So, people cannot choose ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/business/what-you-should-do-before-signing-up-webhosting-providers/" rel="bookmark">What You should Do before Signing up Webhosting Providers</a></h3><p>Webhosting has simple meaning but the functionalities are not simple at all. Webhosting is a service that gives people facility to upload and store documents ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/reviews/web-hosting-is-the-first-and-most-important-feature/" rel="bookmark">Web Hosting is the First and Most Important Feature</a></h3><p>Talking about webhosting will always be exciting. People who get involved in the online industries will need to use the best webhosting service for improving ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/reviews/grow-rapidly-with-mangubs-web-hosting/" rel="bookmark">Grow Rapidly With Mangubs Web Hosting</a></h3><p>Web hosting is the most important element in online operation. Any business should face bankruptcy because of bad website management and the poor quality of ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/reviews/read-cpwebhosting-review-and-find-benefits/" rel="bookmark">Read Cpwebhosting Review and Find Benefits</a></h3><p>We should use cpwebhosting review before selecting. Most people avoid reading online reviews because of the bad reliability. Many online reviews and articles are written ...</p></div></li></ul></div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO versus Link Building Services</title>
		<link>http://flyunity.net/reviews/seo-link-building-services/</link>
		<comments>http://flyunity.net/reviews/seo-link-building-services/#comments</comments>
		<pubDate>Fri, 13 May 2011 15:33:20 +0000</pubDate>
		<dc:creator>gooddevi</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[building service]]></category>
		<category><![CDATA[building services]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[inbound links]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rank]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engine rankings]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo company]]></category>
		<category><![CDATA[seo experts]]></category>
		<category><![CDATA[seo services]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Traffic]]></category>
		<guid isPermaLink="false">http://flyunity.net/?p=2074</guid>
		<description><![CDATA[Search Engine Optimization (SEO) is apparently not the only one way that people can use for reaching good internet marketing. The fact is that online business runners are now often disappointed with the results that they get from their SEO supports. Some SEO services do not really offer professional SEO services to improve their customers’ [...]]]></description>
			<content:encoded><![CDATA[<div class="google_plus_one"><g:plusone size="standard" count="true" url="http://flyunity.net/reviews/seo-link-building-services/"></g:plusone></div><p style="text-align: justify;">Search Engine Optimization (SEO) is apparently not the only one way that people can use for reaching good internet marketing. The fact is that online business runners are now often disappointed with the results that they get from their SEO supports. Some SEO services do not really offer professional SEO services to improve their customers’ websites rank. They use illegal and non organic website marketing that will cause a terrible effect of their websites. Some websites are banned and penalized due to the illegal website rank improvement. Additionally, some SEO services cannot lead companies to reach true success with their improved sales. Most SEO service will help their clients to submit their websites to many places, which are not quite helpful for inviting visitors and increase their sales.</p>
<p style="text-align: justify;">Therefore, online business should now turn to a service that will give their websites excellent rank improvement with good methods. <strong><a href="http://www.quantumseolabs.com/">Link building services</a> </strong>are the places where online business runners should go to if they need to improve their website rank effectively. <a href="http://www.quantumseolabs.com/">USE THIS URL: HTTP://WWW.QUANTUMSEOLABS.COM</a> and find countless benefits of it. The <strong><a href="http://www.quantumseolabs.com/">link building service</a> </strong>will provide great service of rank improvement that will assist online companies to reach success in a legal way.</p>
<div id="seo_alrp_related"><h2>Posts Related to SEO versus Link Building Services</h2><ul><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/reviews/employing-internet-marketing-services/" rel="bookmark">Employing Internet Marketing Services</a></h3><p>Internet marketing has been one of the most effective tools that companies should use for reaching a better market coverage. As we know that marketing ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/reviews/link-exchange-vital-support-online/" rel="bookmark">Link Exchange; the Vital Support of Online Business</a></h3><p>Online world gives people great opportunities through so many kinds of business variants. However, there are no many people that are attracted to get involved ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/reviews/web-hosting-is-the-first-and-most-important-feature/" rel="bookmark">Web Hosting is the First and Most Important Feature</a></h3><p>Talking about webhosting will always be exciting. People who get involved in the online industries will need to use the best webhosting service for improving ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/business/search-engine-optimization-affiliate-marketing/" rel="bookmark">Search Engine Optimization Affiliate Marketing</a></h3><p>Effective search engine optimization, so now how great a height and position on the major search engines is a secret. What is search engine optimization? ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/seo/importance-of-seo/" rel="bookmark">Importance Of  SEO</a></h3><p>To simply make a website is not enough when we're talking about a ranking well on Google, Yahoo and other top search engines. You must ...</p></div></li></ul></div>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Free Traffic to Your Website</title>
		<link>http://flyunity.net/seo/free-traffic-to-your-website/</link>
		<comments>http://flyunity.net/seo/free-traffic-to-your-website/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:12:28 +0000</pubDate>
		<dc:creator>gooddevi</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Engine]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Improve]]></category>
		<category><![CDATA[More]]></category>
		<category><![CDATA[Rankings]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[website]]></category>
		<guid isPermaLink="false">http://flyunity.net/?p=925</guid>
		<description><![CDATA[Firstly, let me clarify now what a search engine ranking is. When someone makes a search in a search service like Google, Yahoo, MSN or many of the numerous smaller search services, they type in something they want to know about &#8211; this is called a &#8216;search query&#8217;. When they enter that &#8216;query&#8217; they are [...]]]></description>
			<content:encoded><![CDATA[<div class="google_plus_one"><g:plusone size="standard" count="true" url="http://flyunity.net/seo/free-traffic-to-your-website/"></g:plusone></div><p style="text-align: justify;">Firstly, let me clarify now what a search engine ranking is.  When someone makes a search in a search service like Google, Yahoo, MSN or many of the numerous smaller search services, they type in something they want to know about &#8211; this is called a &#8216;search query&#8217;.  When they enter that &#8216;query&#8217; they are then presented by a whole list of results that search service has decided in their mysterious way are relevant search results to the query you want information on.  This list of search results is often termed Organic Search Results.  These are different to the Sponsored Search Results that often appear down the right hand margin of the search results page, and sometimes can appear at the top of the page shaded in a slightly different background colour.</p>
<p style="text-align: justify;"><span id="more-925"></span> These Sponsored Search Results are merely adverts placed by those whose websites are linked by the adverts.  These advertisers pay to have their adverts appear when certain words or phrases (known as keywords) are typed into the search company&#8217;s services.  Because these advertisers pay only when someone clicks on their specific advert, these search results are often referred to as PPC or pay-per-click results, which is why they are termed &#8216;sponsored&#8217; results.</p>
<p style="text-align: justify;">Getting positioned (ranked) high with these PPC adverts is a completely specialised area, and one I&#8217;ll avoid discussing now as it&#8217;s a completely separate subject in itself, as this information now is focused on discussing ways to get highly ranked using the organic search results.</p>
<p style="text-align: justify;">Getting &#8220;highly ranked&#8221; simply means that when someone types in a search query into a search service like Google, then the closer your website appears visible to being on page 1 of the search results, and then the higher up that page 1 you appear, the greater likelihood there is the person searching will then click on your website.  If you appeared low down the results, say page 12, it&#8217;s pretty obvious that the person searching for results is highly unlikely to ever look that far through all the search results, especially when you consider that on each page of search results there is on average about 10 search results, so being on page 12 would mean the person searching would have to scroll through over 100 search results before they even came close to finding your website.</p>
<p style="text-align: justify;">The key is pretty clear &#8211; aim to get on page 1 of the search results, and then as high up the page (preferably in the top 3 results), which then gives you the greatest chance that your website will get seen and people will visit it.</p>
<p style="text-align: justify;">The obvious benefit over Organic search results as opposed to Sponsored (PPC) search results is whenever anyone finds your website and clicks on it with in the Organic results list, it costs you nothing! Whereas if you had placed a PPC ad to appear in the Sponsored results list, you have to pay every time someone clicks on your advert (regardless of whether you&#8217;ve sold them anything from your <a href="http://www.mynews-tech.info">website</a> or not).</p>
<p style="text-align: justify;">There is also another great advantage to using Organic search as a way to drive people to your website, as opposed to Sponsored search, and that is the credibility of the results.  People entering a &#8216;search query&#8217; will more often feel that the results that come back via Organic search results are far more believable and valid to solving what their query relates to then Sponsored search results.  The reason for that is most folks are now aware that the Sponsored results are all adverts paid for by the advertisers of those <a href="http://flyunity.net">websites,</a> and so they believe that person is paying to get ranked (as in fact they are), which in turn undermines the true value of that search result as credible in the eyes of the person searching &#8220;oh, that only appeared on the search results &#8217;cause they paid to be there&#8221; is in their minds.</p>
<p style="text-align: justify;">The difference with Organic results is the searcher &#8216;believes&#8217; that what appears in their organic search results list is true, real and of genuine value to their quest in solving the answer to their query.</p>
<div id="seo_alrp_related"><h2>Posts Related to Free Traffic to Your Website</h2><ul><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/seo/why-search-engine-optimization-seo-services-from-india-are-a-craze/" rel="bookmark">Why Search Engine Optimization (Seo) Services From India Are A Craze?</a></h3><p>Search Engine Optimization (SEO) services across the globe are considered highly crucial for the commercial success of any online venture. And not in vain, Google ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/seo/seo-sitemaps-give-a-boost-to-your-website-is-that-true/" rel="bookmark">SEO Sitemaps Give a boost to your website&#8230;is that true???</a></h3><p>Map of the site a lot of web pages to improve their performance would be useful. SEO search engine optimization "for" him to create or ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/seo/some-cool-guidance-regarding-search-engine-positioning/" rel="bookmark">Some Cool Guidance Regarding Search Engine Positioning</a></h3><p>SEO positioning is all about improving the position of your web site in the key search engines. This is often can solely be achieved via ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/reviews/domain-availability-search-engine/" rel="bookmark">Domain Name Availability Search Engine with Instant Results</a></h3><p>If you are planning on building a business website, the first step that is very crucial in the process is choosing the right domain name. ...</p></div></li><li><div class="seo_alrp_rl_content"><h3><a href="http://flyunity.net/seo/seo-sitemaps-give-websites-a-boost/" rel="bookmark">SEO Sitemaps Give Websites A Boost</a></h3><p>A heap of net pages can find an SEO sitemap useful in improving their performance. SEO stands for "Search Engine Optimization", the process that aims ...</p></div></li></ul></div>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>SEO Secrets the Experts Won&#8217;t Reveal</title>
		<link>http://flyunity.net/seo/seo-secrets-the-experts-wont-reveal/</link>
		<comments>http://flyunity.net/seo/seo-secrets-the-experts-wont-reveal/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:55:39 +0000</pubDate>
		<dc:creator>gooddevi</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search]]></category>
		<guid isPermaLink="false">http://flyunity.net/?p=392</guid>
		<description><![CDATA[Whether you&#8217;re interested in ranking higher on major search engines such as Yahoo, MSN, or Google, one of the key elements is to optimize your website. Search engine optimization, or SEO as it&#8217;s often referred, is the act of making a web-site more friendly to search engines such that search engine algorithmic search results place [...]]]></description>
			<content:encoded><![CDATA[<div class="google_plus_one"><g:plusone size="standard" count="true" url="http://flyunity.net/seo/seo-secrets-the-experts-wont-reveal/"></g:plusone></div><p style="text-align: justify;">Whether you&#8217;re interested in ranking higher on major search engines such as Yahoo, MSN, or Google, one of the key elements is to optimize your website. Search engine optimization, or SEO as it&#8217;s often referred, is the act of making a web-site more friendly to search engines such that search engine algorithmic search results place the website higher in their results.</p>
<p style="text-align: justify;">There are many ways in which to optimize a web-site for search engines. In fact, many books have been written on this topic and this short article cannot cover all the methods which may be employed. This article will focus on core area of SEO, building quality links to your site.</p>
<p style="text-align: justify;"><span id="more-392"></span></p>
<p style="text-align: justify;">All major search engines look at the links which are pointing to a website. The quality of the link depends on the source. For instance, a link from Yahoo or Wikipedia.org would normally be of higher quality than that from some unknown site as these two sites are generally held to be authority sites. One way in which to measure which sites Google views as &#8216;high quality&#8217; sites is to check their Google Page Rank. A free Google Page Rank checker tool is available if needed at PageRank.net, or simply install a Google toolbar on your browser and you&#8217;ll be able to view the Page Rank of any website which you visit.</p>
<p style="text-align: justify;">In addition to having quality links pointing to your site you&#8217;ll also want to make sure that the anchor text is appropriate. The anchor text are the hot-linked words that point to your site. Typically you&#8217;ll want to try and put relevant keywords in the anchor text. Be sure to vary the anchor text links pointing to your site. Don&#8217;t always use the exact same anchor text as reports suggest Google may penalize a site for having identical anchor text links.</p>
<p style="text-align: justify;">The next step is to identify which &#8216;authority&#8217; sites will provide a link to your site. Obviously free links are superior to paid links it will not cost you anything. One of the smartest ways to build natural links to your site is to submit your site do directories. Below I have compiled a list of some of the top directories along with their PRs:</p>
<p style="text-align: justify;">1) vlib.org has PageRank 9/10.</p>
<p style="text-align: justify;">2) lii.org has PageRank 8/10.</p>
<p style="text-align: justify;">3) dmoz.org has PageRank 8/10.</p>
<p style="text-align: justify;">4) worldhot.com PageRank 6/10.</p>
<p style="text-align: justify;">There are many more sites and ideas which you can implement to help optimize your site for search engines. The directory listing above is a good place to start in building natural links to your site. When you&#8217;re ready for more Search Engine tips or would like to learn how to make money from your traffic then please read webmaster seo tips.</p>
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		</item>
		<item>
		<title>12 Things You Really Should Know About SEO</title>
		<link>http://flyunity.net/seo/12-things-you-really-should-know-about-seo/</link>
		<comments>http://flyunity.net/seo/12-things-you-really-should-know-about-seo/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 15:42:06 +0000</pubDate>
		<dc:creator>gooddevi</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Computer & Internet]]></category>
		<category><![CDATA[Google]]></category>
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		<guid isPermaLink="false">http://flyunity.net/?p=264</guid>
		<description><![CDATA[From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and &#8220;buy&#8221; traffic, by various means. As [...]]]></description>
			<content:encoded><![CDATA[<div class="google_plus_one"><g:plusone size="standard" count="true" url="http://flyunity.net/seo/12-things-you-really-should-know-about-seo/"></g:plusone></div><p style="text-align: justify;"><img class="alignnone size-medium wp-image-265" title="ShotgunSniperSEO" src="http://flyunity.net/wp-content/uploads/2010/01/ShotgunSniperSEO-300x278.GIF" alt="ShotgunSniperSEO" width="252" height="233" /></p>
<p style="text-align: justify;">From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and &#8220;buy&#8221; traffic, by various means.</p>
<p style="text-align: justify;">As an iconoclastic young developer, with ambitions of beating the &#8220;big boys&#8221; at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error methods, (lots of both) lays the foundation of our SEO services and the basis for the ongoing growth of traffic to your website and ours.</p>
<p style="text-align: justify;">The simple fact of the matter is this: Expertise in any other form of writing in no way qualifies one for the type of writing required to optimize a website for the Internet. There are many sites which have less than correct punctuation, grammar, and even spelling which rank #1 in their optimized search phrases. This is not to say that I don&#8217;t think these things are important, only that to be found in the search engines, they are not the most important consideration.</p>
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<p style="text-align: justify;">The flip side of this argument is equally true. Just because someone knows all the ins and outs of all of the search engines, can write algorithms in their sleep, has lunches with Dr. Eric Schmidt and is on a first name basis with Larry Page and Sergey Brin, does not, in any way, make them a writer. All of the writing on this site was done as a collaborative venture between Susan K. Thompson, a professional writer with strong academic credentials and real world experience, in both business and marketing, and myself. Was there a lot of editing and re-write? Yes. Were there disagreements? You bet! Was it worth it? Look at the record.</p>
<p style="text-align: justify;">Emerald Coast Entrepreneur was launched on May 1, 2005 with most site optimization in place and submission to the directories just beginning. With a total monetary investment of less than $100.00, and a time investment, I&#8217;d rather not think about, but which approached 300 hours, the site was given a PR5 ranking by Google on its first update, less than 2 months after our launch.</p>
<p style="text-align: justify;">Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.</p>
<p style="text-align: justify;">The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.</p>
<p style="text-align: justify;"><strong>1. Content. Content. Content. </strong></p>
<p style="text-align: justify;">Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the &#8220;SERP&#8217;s&#8221; (Search Engine Results Page) in a methodical as well as ethical manner.</p>
<p style="text-align: justify;"><strong>2. Analyze Web Logs. </strong></p>
<p style="text-align: justify;">Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.</p>
<p style="text-align: justify;"><strong>3. No one can guarantee a #1 ranking on Google, or any other search engine. </strong></p>
<p style="text-align: justify;">Those who promise such feats will either optimize for such vague search term phrases (such as, &#8220;green stunted widgets with purple Polka-dots and icing&#8221;) that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will lose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I&#8217;ll be polite.</p>
<p style="text-align: justify;"><strong>4. Some things are just plain silly. </strong></p>
<p style="text-align: justify;">You don&#8217;t need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on its own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.</p>
<p style="text-align: justify;"><strong>5. SEO is not Pay-per-Click. </strong></p>
<p style="text-align: justify;">While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the &#8220;pay&#8221; stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.</p>
<p style="text-align: justify;"><strong>6. SEO is not witchcraft, Druidism, shamanism. </strong></p>
<p style="text-align: justify;">Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no &#8220;Top Secret&#8221; practices which a reputable SEO cannot tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can&#8217;t be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.</p>
<p style="text-align: justify;"><strong>7. Do-it-yourself SEO. </strong></p>
<p style="text-align: justify;">Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.</p>
<p style="text-align: justify;"><strong>8. Phased Implementation. </strong></p>
<p style="text-align: justify;">While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.</p>
<p style="text-align: justify;"><strong>9. Remember the old saying, &#8220;If it sounds too good to be true, it probably is.&#8221; </strong></p>
<p style="text-align: justify;">Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.</p>
<p style="text-align: justify;"><strong>10. A thought to ponder. </strong></p>
<p style="text-align: justify;">At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any &#8220;shortcuts&#8221; or less than ethical schemes that anyone might suggest to further your business goals. When it&#8217;s all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.</p>
<p style="text-align: justify;"><strong>11. All incoming links are not created equal. </strong></p>
<p style="text-align: justify;">Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn&#8217;t carefully screen the links and websites they are coming from will, in the long run, do more harm than good.</p>
<p style="text-align: justify;"><strong>12. It&#8217;s more than just facts and figures. </strong></p>
<p style="text-align: justify;">The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don&#8217;t normally come out in a prospectus are often invaluable information when searching for the &#8220;right fit&#8221; into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, &#8220;Am I your only client?&#8221; I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.</p>
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